Effective Date: August 4, 2026

Shore Line Carpet Supplies, Inc. (“Shoreline Flooring Supplies,” “Shoreline,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit www.shoreline-flooring.com, contact us, request product information or a quotation, apply for a customer account, use our customer payment portal, register for training or events, apply for employment, subscribe to communications, or otherwise interact with Shoreline Flooring Supplies.

For purposes of this Privacy Policy, “you” and “your” refer to website visitors, customers, prospective customers, contractors, installers, distributors, suppliers, vendors, employment applicants, event attendees, business representatives, and other individuals who interact with us.

By accessing or using our Services, you acknowledge that you have read and understand this Privacy Policy.

About Shoreline Flooring Supplies

Shoreline Flooring Supplies is a flooring-supplies distributor serving flooring contractors, installers, builders, retailers, designers, property managers, and other residential and commercial construction professionals.

Our website provides information about our locations, products, brands, services, promotions, training opportunities, events, employment opportunities, customer-account applications, payment resources, and technical resources.

The website is not currently an online retail store and does not offer online product shopping or general online checkout. It may provide customer-account applications and access to a third-party or service-provider payment portal for established customers.

Information We Collect

The personal information we collect depends on how you interact with us.

Information You Provide to Us

We may collect personal information that you voluntarily provide when you:

  • Complete a website form;
  • Contact us by telephone, email, text message, or through the website;
  • Request product information;
  • Request a quotation;
  • Ask to be contacted by a sales representative;
  • Request technical assistance or customer support;
  • Apply for a COD or credit account;
  • Submit information through a customer payment portal;
  • Register for a training class, contractor workshop, demonstration, promotion, or event;
  • Subscribe to newsletters or marketing communications;
  • Submit a warranty, product, or service inquiry;
  • Apply for employment;
  • Participate in a survey, contest, promotion, or referral program;
  • Communicate with one of our branches, employees, or representatives; or
  • Otherwise interact with our business.

Depending on your interaction with us, the information we collect may include:

  • First and last name;
  • Company or employer name;
  • Job title or professional role;
  • Business or mailing address;
  • Billing address;
  • Email address;
  • Telephone number;
  • Preferred Shoreline branch or service area;
  • Product interests;
  • Project information;
  • Customer-account application information;
  • Credit or trade-reference information;
  • Training or event registration information;
  • Customer-service or technical-support information;
  • Marketing and communication preferences;
  • Employment application information;
  • Information submitted through surveys, promotions, contests, or referral programs; and
  • Any other information you voluntarily provide.

Payment card, bank account, or other payment information submitted through a customer payment portal may be collected directly by the payment-portal provider rather than by Shoreline Flooring Supplies.

Please do not submit sensitive personal information through general website forms, email, or other unsecured communication methods unless we specifically request it and provide an appropriate method for submitting it.

Customer and Credit Applications

If you submit a COD, credit, financing, or other customer-account application, we may collect information such as:

  • Applicant and business contact information;
  • Business name and legal structure;
  • Billing and delivery addresses;
  • Tax identification information;
  • Ownership or authorized representative information;
  • Trade references;
  • Bank or credit references;
  • Requested credit terms;
  • Purchasing and account preferences;
  • Signatures and certifications; and
  • Other information needed to evaluate or administer the application.

We may use this information to establish and administer an account, evaluate creditworthiness, verify information, prevent fraud, comply with applicable laws, and maintain appropriate business records.

Customer Payment Portal Information

Established customers may be able to access a payment portal through the website.

When you use the payment portal, Shoreline Flooring Supplies or the payment-portal provider may collect or process:

  • Customer or account number;
  • Name and business information;
  • Contact information;
  • Invoice information;
  • Payment amount;
  • Payment method;
  • Billing information;
  • Payment confirmation; and
  • Information necessary to authenticate or process the payment.

The payment-portal provider may process your information according to its own privacy policy, security procedures, and contractual obligations.

Employment Application Information

If you apply for employment with Shoreline Flooring Supplies, we may collect information such as:

  • Contact information;
  • Employment history;
  • Education;
  • Professional qualifications;
  • Certifications or licenses;
  • Résumé information;
  • References;
  • Work authorization information; and
  • Other information you provide during the application process.

Employment information may also be collected or processed through third-party recruiting or employment platforms. Those platforms may have their own privacy policies and practices.

Information Collected Automatically

When you visit our website, we or our service providers may automatically collect information about your device and use of the website, including:

  • IP address;
  • Browser type and browser settings;
  • Device type;
  • Operating system;
  • Referring website or source;
  • Pages viewed;
  • Links selected;
  • Date and time of access;
  • Time spent on the website;
  • Approximate geographic location derived from an IP address;
  • Website interactions; and
  • Other technical or usage information.

We may collect this information through cookies, web beacons, pixels, log files, analytics tools, and similar technologies.

Information Received from Third Parties

We may receive personal information from third parties, including:

  • Marketing and email communication platforms;
  • Website hosting and technology providers;
  • Analytics providers;
  • Payment-portal providers;
  • Financial institutions;
  • Credit-reporting or business-information providers;
  • Social media platforms;
  • Customer relationship management providers;
  • Recruiting or employment platforms;
  • Business partners;
  • Vendors and suppliers;
  • Event and training partners;
  • Publicly available sources; and
  • Individuals or businesses that refer customers or employment candidates to us.

We may combine information received from third parties with other information we maintain.

How We Use Personal Information

We may use personal information to:

  • Respond to questions and inquiries;
  • Provide customer service and technical support;
  • Prepare or respond to quotation requests;
  • Connect you with an appropriate branch, employee, sales representative, supplier, or business partner;
  • Provide requested product, location, service, or technical information;
  • Register you for training programs, contractor workshops, demonstrations, promotions, or events;
  • Administer surveys, contests, promotions, and referral programs;
  • Communicate about products, services, promotions, training opportunities, and company news;
  • Review and administer COD, credit, financing, or customer-account applications;
  • Establish, maintain, and service customer accounts;
  • Facilitate customer payments;
  • Maintain invoices, payment confirmations, and account records;
  • Verify information and evaluate business credit;
  • Register you for training programs, contractor workshops, demonstrations, promotions, or events;
  • Administer surveys, contests, promotions, and referral programs;
  • Communicate about products, services, promotions, training opportunities, and company news;
  • Manage marketing and communication preferences;
  • Evaluate employment applications;
  • Recruit and communicate with employment candidates;
  • Operate, maintain, secure, and improve our website;
  • Understand website usage and visitor interests;
  • Measure the effectiveness of marketing activities;
  • Maintain business, accounting, tax, and financial records;
  • Detect, investigate, and prevent fraud, security incidents, or unauthorized activity;
  • Protect our rights, employees, customers, property, and operations;
  • Comply with legal and regulatory obligations;
  • Enforce our policies and agreements; and
  • Carry out another purpose disclosed when the information is collected or with your consent.

Cookies and Similar Technologies

Our website may use cookies and similar technologies to:

  • Operate website features;
  • Remember visitor preferences;
  • Understand how visitors use the website;
  • Analyze website traffic;
  • Improve website performance;
  • Measure marketing effectiveness;
  • Maintain website security; and
  • Provide relevant content or advertising.

A cookie is a small data file stored on your browser or device. Some cookies are necessary for website functionality, while others may support analytics, marketing, or advertising.

Where required by applicable law, we use CookieYes to manage cookie consent preferences. Through our cookie banner or preference center, you may accept, reject, or modify your cookie preferences at any time. Your choices will be honored in accordance with applicable law and our Cookie Settings.

You may manage cookies through your browser settings. Disabling cookies may affect certain website functionality.

Google Analytics

We use Google Analytics to help understand how visitors use our website and to improve website performance, content, and marketing.

Google Analytics may collect information such as:

  • IP address;
  • Device and browser information;
  • Referring source;
  • Pages visited;
  • Time spent on the website; and
  • Other website usage information.

Google may process this information according to its own privacy policies and terms.

To learn more about Google’s privacy practices, visit:

https://policies.google.com/privacy

To access the Google Analytics Opt-out Browser Add-on, visit:

https://tools.google.com/dlpage/gaoptout

Advertising and Targeted Marketing

We may work with analytics, advertising, or marketing providers that use cookies, pixels, or similar technologies to measure campaign performance and understand interactions with our website.

These providers may collect information about your activity on our website and, depending on the provider and your settings, activity across other websites or services.

You may learn more about certain interest-based advertising choices through the Digital Advertising Alliance at:

https://optout.aboutads.info

Opting out of interest-based advertising does not necessarily prevent you from seeing advertisements. It may result in advertisements that are less tailored to your interests.

Global Privacy Control

Where required by applicable law and supported by our CookieYes consent management platform and website technology, we recognize qualifying Global Privacy Control (GPC) browser signals as a request to opt out of the sale or sharing of personal information or its use for targeted advertising for the browser or device sending the signal. For more information about Global Privacy Control, visit:

https://globalprivacycontrol.org

Email and Text-Message Communications

We may send marketing communications about:

  • Products and services;
  • Promotions and special offers;
  • Training classes and contractor workshops;
  • Educational events;
  • Technical information;
  • Company news; and
  • Other business information.

Constant Contact

We use Constant Contact to assist with email marketing and customer communications.

When you subscribe to or interact with our email communications, Constant Contact may process information such as:

  • Name;
  • Email address;
  • Subscription status;
  • Email delivery information;
  • Whether an email was opened;
  • Links selected within an email;
  • Device or browser information; and
  • Other engagement information.

Constant Contact processes this information on our behalf and according to its applicable privacy notices and contractual obligations.

Email Opt-Out

You may unsubscribe from marketing emails at any time by selecting the Unsubscribe link included in the email.

After unsubscribing, we may continue to send nonpromotional communications relating to an inquiry, account application, payment, event registration, employment application, customer-service request, technical-support request, or other existing business relationship.

Text-Message Opt-Out

If you have consented to receive marketing text messages, you may stop receiving them by replying STOP, QUIT, CANCEL, OPT-OUT, or UNSUBSCRIBE to a message.

Message and data rates may apply depending on your wireless plan.

How We Disclose Personal Information

We do not sell personal information for monetary compensation.

We may disclose personal information to the following categories of recipients.

Service Providers

We may disclose information to companies that perform services for us, including providers of:

  • Website hosting;
  • Information technology;
  • Website maintenance;
  • Cybersecurity;
  • Data analytics;
  • Email communications;
  • Marketing services;
  • Customer relationship management;
  • Cloud storage;
  • Payment processing and payment-portal services;
  • Credit, account, or business-information services;
  • Event registration;
  • Recruiting and employment services;
  • Professional consulting; and
  • Other business support services.

These providers may process information as necessary to perform services for us and as otherwise permitted by their agreements and applicable law.

Constant Contact

We may disclose contact and engagement information to Constant Contact for email distribution, subscription management, campaign reporting, and related communication services.

Payment and Financial Service Providers

We may disclose information to payment processors, payment-portal providers, financial institutions, or related service providers to:

  • Authenticate users;
  • Process customer payments;
  • Maintain payment records;
  • Prevent fraud;
  • Resolve payment issues; and
  • Provide related financial or account services.

Payment providers may process payment information according to their own privacy policies and security practices.

Suppliers and Business Partners

We may disclose information to manufacturers, suppliers, authorized representatives, training partners, event partners, or other business partners when reasonably necessary to:

  • Respond to your request;
  • Provide product or technical information;
  • Connect you with an appropriate representative;
  • Support a project inquiry;
  • Administer an event or training program; or
  • Provide another service you request.

 

Affiliates

We may disclose information to affiliated companies for legitimate administrative, operational, customer-service, technical-support, marketing, financial, or business purposes.

Business Transactions

Personal information may be disclosed or transferred in connection with an actual or proposed merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar business transaction.

Legal and Protective Purposes

We may disclose personal information when reasonably necessary to:

  • Comply with applicable laws or regulations;
  • Respond to subpoenas, court orders, warrants, or other lawful requests;
  • Cooperate with government, regulatory, or law-enforcement authorities;
  • Enforce our agreements and policies;
  • Protect or defend our rights, property, website, employees, customers, or operations;
  • Detect, investigate, or prevent fraud, illegal activity, or security incidents; or
  • Protect the safety or security of any person or organization.

At Your Direction or with Your Consent

We may disclose personal information when you direct, authorize, request, or consent to the disclosure.

Aggregated or De-Identified Information

We may use and disclose information that has been aggregated or de-identified so that it cannot reasonably be associated with an individual, subject to applicable law.

Data Retention

We retain personal information only for as long as reasonably necessary to:

  • Respond to inquiries;
  • Provide customer service and technical support;
  • Review and administer account applications;
  • Maintain customer, payment, credit, and business records;
  • Administer training programs, events, promotions, or employment applications;
  • Maintain customer and business relationships;
  • Comply with legal, tax, accounting, employment, financial, and regulatory obligations;
  • Resolve disputes;
  • Prevent fraud and maintain security;
  • Enforce agreements and policies; and
  • Establish, exercise, or defend legal claims.

The applicable retention period depends on the nature of the information, the reason it was collected, our relationship with you, and applicable legal or operational requirements.

When information is no longer reasonably required, we may delete, destroy, de-identify, or anonymize it in accordance with applicable law and our records-management practices.

Data Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, acquisition, disclosure, alteration, loss, misuse, or destruction.

However, no security measure, electronic transmission, or storage method is completely secure. We cannot guarantee absolute security.

Please do not send confidential financial information, payment information, or other sensitive information through unsecured email or general website forms.

Children’s Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.

If we learn that we have collected personal information from a child under 13, we will take reasonable steps to delete it.

Your Privacy Rights

Depending on where you reside and subject to applicable law, you may have the right to:

  • Confirm whether we process your personal information;
  • Know or access the personal information we maintain about you;
  • Request correction of inaccurate personal information;
  • Request deletion of personal information;
  • Obtain a portable copy of certain personal information;
  • Opt out of the sale or sharing of personal information;
  • Opt out of targeted advertising;
  • Opt out of certain profiling activities;
  • Withdraw consent where processing is based on consent;
  • Appeal a decision concerning a privacy request; and
  • Receive equal service and not be unlawfully discriminated against for exercising a privacy right.

These rights are not absolute and may be subject to exceptions under applicable law.

Exercising Your Privacy Rights

To exercise an applicable privacy right, contact us using the information in the Contact Us section below.

Please describe your request and provide enough information for us to identify the records involved.

We may request information reasonably necessary to:

  • Verify your identity;
  • Locate relevant records;
  • Protect against fraudulent requests; or
  • Confirm the authority of an authorized agent.

Where permitted by law, you may designate an authorized agent to submit a request on your behalf. We may require documentation showing that the agent is authorized to act for you.

We will respond within the time required by applicable law.

Appeals

If we deny a privacy request and applicable law provides a right to appeal, you may appeal by replying to our response or by contacting us using the information below and identifying your request as an appeal.

Third-Party Websites and Services

Our website may contain links to websites, social media pages, documents, payment portals, applications, tools, or services operated by third parties.

We do not control and are not responsible for the privacy, security, availability, accuracy, or content of third-party websites or services. You should review the privacy policies of third parties before providing information to them.

International Visitors

Our website is operated from the United States.

If you access the website from outside the United States, your information may be transferred to and processed in the United States or another country where our service providers operate. Privacy laws in those locations may differ from the laws in your country.

Accessibility

Shoreline Flooring Supplies is committed to making its website and privacy information accessible.

To request this Privacy Policy in an alternative format or to request assistance accessing it, please contact us using the information below.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business practices, website, technology, service providers, or legal requirements.

Any revised Privacy Policy will be posted on our website, and the Effective Date at the top of the policy will be updated.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or an applicable privacy-rights request, please contact us:

SHORE LINE CARPET SUPPLIES INC.
d/b/a Shoreline Flooring Supplies

3406 Dean Street
Naples, FL 34104
United States

Phone: 239-403-1790
Email: info@shoreline-flooring.com
Website: https://www.shoreline-flooring.com